#1 Mercedes-Benz Dealer in New Sales in Georgia*
New Car Sales, Semi-Retired Bo Planin at Mercedes-Benz of Atlanta Northeast

Bo Planin

New Car Sales, Semi-Retired
770-279-3618

Bo helped me buy the perfect car, once again. Quick and exceptional service always. Highly recommend. Ask for Bo and Shawn.

Bo Planin in sales is fantastic, and everyone in the finance and service dept are great to deal with as well. Good dealership that seems to value relationships with their customers.

Bo made getting a car simple. He is very knowledgable about the cars, and very friendly and down to earth. Could not ask for a better sales rep. Thank you!

Bo made getting a car simple. He is very knowledgable about the cars, and very friendly and down to earth. Could not ask for a better sales rep. Thank you!

Thanks Bo planin , he’s very nice and professional person , I’m 100% satisfied with car and salesman, good job Mercedes

Bo Planin is the go to guy when you are buying a new Mercedes. He streamlined the process for me over the phone and it was smooth sailing through the entire transaction.

All my years of car buying this has to be my best experience ever!! Ask for Bo he made me and family welcome from start to finish!! Everyone made you welcome Thanks for great service and did I mention I LOVE MY CAR ❤️

All my years of car buying this has to be my best experience ever!! Ask for Bo he made me and family welcome from start to finish!! Everyone made you welcome Thanks for great service and did I mention I LOVE MY CAR ❤️

Mr. Bo Planin was amazing! He made the buying process a breeze and provided first class service during my first Mercedes Benz purchase. I HIGHLY recommend him to anyone going to Mercedes Benz of Atlanta Northeast. Thanks Bo! :)

Mr. Bo Planin was amazing! He made the buying process a breeze and provided first class service during my first Mercedes Benz purchase. I HIGHLY recommend him to anyone going to Mercedes Benz of Atlanta Northeast. Thanks Bo! :)

Bo was very helpful in helping us select right options for my wife’s new vehicle. He was sending regularly updates on status of our vehicle production. All the way throughout the process to delivery date and introduction of our new vehicle. My wife and I had absolutely great experience. We have highest recommendation for Bo as your Mercedes representative for new vehicle at Duluth Mercedes. Thank you Bo!

Bo was very helpful in helping us select right options for my wife’s new vehicle. He was sending regularly updates on status of our vehicle production. All the way throughout the process to delivery date and introduction of our new vehicle. My wife and I had absolutely great experience. We have highest recommendation for Bo as your Mercedes representative for new vehicle at Duluth Mercedes. Thank you Bo!

Traded in vehicles before and upgraded no issues. Bo is very friendly and helpful. The process felt like a daydream. before I knew it drove off in a new car.

Traded in vehicles before and upgraded no issues. Bo is very friendly and helpful. The process felt like a daydream. before I knew it drove off in a new car.

Bo was great! !!! He keep me updated from start to finish on the order of our S-Class. The purchasing process was smooth. I will definitely recommend Bo if you are looking to purchase a Mercedes.

Bo was great!!!! He keep me updated from start to finish on the order of our S-Class. The purchasing process was smooth. I will definitely recommend Bo if you are looking to purchase a Mercedes.

We love our Mercedes. The buying experience was great and Bo was exceptionally helpful and knowledgeable on the car and options.

We love our Mercedes. The buying experience was great and Bo was exceptionally helpful and knowledgeable on the car and options.

Can't say enough about the great customer service provided by Bo Planin Dee Hong and Justin. I was made to feel comfortable not rushed nor was the process long and drawn out

Can't say enough about the great customer service provided by Bo Planin Dee Hong and Justin. I was made to feel comfortable not rushed nor was the process long and drawn out

Bo Planin is your go to salesman, super helpful and efficient before, during and after the purchase. He made the process very easy, stayed past his closing time and willingly came in on his day off to assist us. Every member of the team was also helpful to us.

Bo Planin is your go to salesman, super helpful and efficient before, during and after the purchase. He made the process very easy, stayed past his closing time and willingly came in on his day off to assist us. Every member of the team was also helpful to us.

Bo Planin was attentive and informative. He found a GLC 300 online that met my requirements but was in transit to another dealer. He and his manager worked out a trade and I got my car about 10 days later. Bo kept me updated throughout and walked me thru the steps in purchasing and learning about the car’s extensive features. Everyone at the dealership was friendly and helpful.

Bo Planin was attentive and informative. He found a GLC 300 online that met my requirements but was in transit to another dealer. He and his manager worked out a trade and I got my car about 10 days later. Bo kept me updated throughout and walked me thru the steps in purchasing and learning about the car’s extensive features. Everyone at the dealership was friendly and helpful.

Bo is outstanding ! This is our third purchase with him and he never lets us down. Always get us in and out quickly. No hassle while negotiating either, fantastic person!

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*#1 Mercedes-Benz dealer in Georgia based on total new vehicle reported sales for 4 years running! 2022, 2023, 2024, and 2025 - Thank you to all of our loyal customers, it is our pleasure to serve you!