The new Mercedes-Benz of Atlanta Northeast location in Buford opens September 21, 2026, and there's a good chance the doors open sooner than that. The exterior is finished, the parking lot is paved and striped, and everything happening now is interior work: lighting, flooring, paint, and equipment. If you live in Buford, Sugar Hill, Flowery Branch, or anywhere along the I-985 corridor, here is what is coming to 3189 Gravel Springs Road.
The official opening date is September 21, 2026. The building is far enough along that an earlier opening is realistic, and the team is working toward it. The structure, roofing, and site work are done, and crews are now finishing the inside of the building.
The Buford location sits on 8.7 acres and runs about 54, 000 square feet. It was designed as a complete service and pre-owned center, so service, a full parts department, loaner cars, and an in-house detailing operation all live under one roof.
The loaner cars are a bigger deal than they sound. Drop your vehicle off in the morning, take a loaner to work or back home, and come back for yours when it's ready. No arranging a ride, no waiting room for half the day.
Service is the heart of this location. There are 22 service bays for Mercedes-Benz vehicles, 14 bays built specifically for Sprinter vans, and 3 service drive lanes, which means several vehicles can be checked in at the same time instead of one behind another.
The Sprinter capacity is worth knowing about. Sprinter vans need specialized service, and there have been very few places to get it north of Atlanta. The contractors and mobile businesses working out of Buford and Sugar Hill, the delivery operations running up and down I-985, and the camper-van owners heading to Lake Lanier and the mountains have mostly had to drive into town. Fourteen dedicated Sprinter bays in Buford closes that gap.
The Buford location will sell pre-owned vehicles of all makes and models, not only Mercedes-Benz. That opens it up to a lot more drivers. Whether you're looking for a first car for a teenager, a second vehicle for the household, or a truck that has to earn its keep, you' ll be able to walk the lot and see a wide range of inventory in person instead of driving across the metro. While the Buford lot fills up, you can browse our current pre-owned inventoryin Duluth.
The site at 3189 Gravel Springs Road sits a few minutes off I-985, with quick access from Hamilton Mill, Sugar Hill, Flowery Branch, and the Mall of Georgia area. For a lot of owners up here, that turns a service visit from a half-day project into an everyday errand.
Think about a Saturday in summer. You finish up at Mall of Georgia, remember the service light that's been on all week, and stop in on the way home. Or you' re loading the family up for a weekend at Lake Lanier and want the car looked at before you put a few hundred miles on it in the heat. Or you just got back from the lake with an interior full of sand and hand it over for a detail in the morning. Every one of those used to mean a drive down to Duluth. Soon it's a few minutes from where you already are. Until the Buford doors open, you can schedule service with the Duluth team anytime.
3189 Gravel Springs Road, Buford, GA 30519
A few exits north of where I-985 splits off from I-85, a short drive east of Hamilton Mill Parkway, and usually under 15 minutes from most of Lake Lanier. Get directions here.
The location operates under the Mercedes-Benz of Atlanta Northeast name as our Buford site. The Duluth dealership stays home base for new vehicle sales, while Buford handles service, parts, pre-owned, loaner cars, detailing, and Sprinter work.
Until the Buford location opens in September, the Duluth team takes care of everything you need. It's worth looking at our current service specials before the season picks up, since Georgia summers are hard on air conditioning, batteries, and coolant, and those are the parts that tend to give out first.
The next update we share will probably be the one announcing that the doors are open. We're looking forward to seeing you in Buford.
The new Mercedes-Benz of Atlanta Northeast Buford location opens September 21, 2026, with a possibility of opening sooner.
The Buford facility sits on 8.7 acres and runs about 54, 000 square feet, with 22 Mercedes-Benz service bays, 14 Sprinter bays, and 3 service drive lanes, plus parts, loaner cars, and in-house detailing.
Yes. The Buford location has 14 service bays built specifically for Sprinter vans, making it one of the few Sprinter-equipped service centers north of Atlanta.
The Buford location will sell pre-owned vehicles of all makes and models, not only Mercedes-Benz.
The location is at 3189 Gravel Springs Road, Buford, GA 30519, just off I-985 and close to Hamilton Mill, Sugar Hill, Flowery Branch, and Lake Lanier.